30 Nov 2010 | R&D Magazine | Borlaug Global Rust Initiative wins industry award

ImageCornell information specialists received a 2010 Forrester Groundswell Award Nov. 19 for the globalrust.org website, which provides wheat warriors the advantages they need to combat the virulent new diseases of wheat that threaten world food security... From the beginning, the project presented various communication challenges related to intranets and extranets that the DRRW Web team knew they would have to solve to engage all the project partners... "We wanted to engage wheat scientists and promote multidimensional engagement," said Nelson, former communications director for the DRRW and an extension associate at Cornell. "We were looking for the ability to mix social, mobile, multichannel and media to make it easier for these high-value scientists to work together."... A combination of Traction® TeamPage software and Attivio's Active Intelligence Engine enables the globalrust.org website to be user-friendly and deliver key content to more than 300 researchers daily » Read the full story

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