20 June 2005 | Supernova | Why Can't a Business Work More Like the Web?
Why Can't a Business Work More Like the Web?
The value of actually knowing what's happening in your business (and what your business knows) has driven large enterprises to write large checks for top down Knowledge Management systems with generally disappointing results.
The new generation Internet can provide a model that makes everyday working communication simpler, while keeping everyone with an active (and valid) interest well informed.
Enterprise communication has some characteristics that differ from the public – or outside the firewall - communication functions that have been the focus of many "business blogging" conferences.
Here are two characteristics I believe are challenging but important for use at the extended enterprise level – for networks of thousands to millions of participants within and across organizations.
1) Address selected Audiences - Create weblogs, wikis and syndication feeds that encompass a selected audience of internal and external stakeholders.
2) Support global identity and local permissions - Your globally known identity and role within an enterprise should be sufficient gain direct - or indirect - access to any locally permissioned weblog, wiki or syndication feed owned by that enterprise.
Without a rich selection of more private and more public spaces, a lot of important discussion will simply take place outside the system and lose its direct and indirect value.
At the extended enterprise level, network scale alerting, syndication and search functions that cross permissioned spaces make it possible for people to stay informed about any topic or discussion which they care about and have permission to read without relying on manually authored reports or email in the middle – if network scale permissioned access works.
On the same theme, see also Blogs and Wikis: Building Customer Connections